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Samples in periodicals archive:
This article presents some conceptual ideas about a customer value based market selection model. The metric International Added Customer Equity(IACE)...
model. They introduce a metric International Added Customer Equity (IACE), a decision criterion derived from the customer equity concept
Capturing Customer Equity : Moving from Products to Customers.; The Concept of International Added Customer EquityIndex. Description: 1 online resource...
Evanschitzky, Heiner and Wangenheim, Florian v. (2006). Customer value based entry decision in International markets the concept of International Added Customer Equity.