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Dual Coding Theory (Allan Paivio) The dual coding theory proposed by Paivio attempts to give equal weight to verbal and non-verbal processing.
Dual-coding theory, a theory of cognition, was hypothesized by Allan Paivio of the University of Western Ontario in 1971. In developing this theory, Paivio used the...
Dual coding is a theory of cognition introduced by Allan Paivio in late 1960s. This theory suggests that there are two distinct subsystems contributing to cognition...
Allan Paivio 1941 - Dual Coding Theory Biography Ph.D. McGill University Professor Emeritus at University of Western Ontario