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The California Avocado Commission's predecessor organization, the California Avocado Advisory Board, was organized in 1961 out of dissatisfaction by individual growers with the success of the state's largest agricultural cooperative, Calavo Growers, to secure stable prices for avocados. New laws were passed allowing growers to form an association that would obtain a compulsory contribution from businesses directly involved in the avocado industry, and use the money to advertise and promote avocados to consumers throughout America.