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What does ZIBS stand for?

ZIBS stands for Zyman Institute for Brand Science

This definition appears very rarely

Other Resources: Acronym Finder has 1 verified definitions for ZIBS

Samples in periodicals archive:

Kartono, B. , Rao, V. R. (2006). Linking Consumer-Based Brand Equity to Market Performance: An Integrated Approach to Brand Equity Management. Technical Report, Zyman Institute of Brand Science, zibs. com.